Social Media for Art & Fashion

How to run engaging social media campaigns and grow your following - sold out

27 Jan 2018
11:00am - 5:00pm
The London EDITION (Room: Studio 2)
10 Berners Street
W1T 3NP London

An essential full-day course for anyone wishing to update or build a social media presence in the cultural arena of art and fashion. This course is the first in a series of three dedicated to Creative Visionaries. The speakers, all social media experts from organisations including Dazed Media and Tate, will address how these distinct subjects can be integrated to create a vibrant and engaging campaign. Whether you have a personal brand, or are growing your organisation, this course will introduce you to the tools and techniques to establish your voice and engage with a diverse audience.

Subjects will include:

  • How to run a successful social media campaign in art and fashion
  • Case studies that will look at strategies, planning and execution - with a range of budgets
  • How to programme a social media calendar over several months
  • How to maintain momentum and engagement, a strong voice, key messages and calls to action
  • Top tips on: pitfalls, what to aim for, key stepping stones for solid audience growth, innovative techniques and how to consistently deliver captivating content

Tickets include lunch and coffee breaks, with a chance to engage in discussions with each of the speakers.


Laura Bradley is Editorial Director at Dazed Media Studio, Laura was previously editor of for five years and has extensive experience of the fashion and beauty industries. Specialising in luxury editorial and Instagram strategy, she has consulted for brands including Liberty, Prada and Dover Street Market and contributed to Dazed, Nowness and Vogue. Before joining Dazed Group, she worked at i-D and SHOWstudio.

Jo Craven will host the day, she is head of Programming at Frieze Academy. Her past roles include being Features Editor at British Vogue,  Arts and Lifestyle Director at Porter magazine. Her remit has always been to generate cultural content for a global audience in print and digital as well as across social media.

Katy Hessel founded the instagram blog @thegreatwomenartists in 2015, which celebrates a diverse range of female artists from young grads to modern masters, while also revealing little-known women artists from the Baroque and Renaissance periods. The blog rewrites women into the canon of the history of art in an accessible and easy to read manner. Hessel has written extensively on the subjects of women artists for i-D, It's Nice That, Dazed and Artsy.

Lindsay O'Leary leads Tate’s digital marketing strategies including social media campaigns, digital innovation and outreach. Through images, live broadcasts and takeovers, she and her team bring Tate’s collection and programme to new audiences and 11 million social media followers worldwide. Previous work includes managing the first interactive digital archive initiative at the Mattress Factory Museum of Contemporary Arts and leading the total redesign of a higher education website at Carlow University, both in the United States.

Hannah Ray (née Waldram) is a creative producer and visual storyteller. A journalist by training, she specialises in strategy and production short-form social mobile story experiences. Ray joined Condé Nast International as Head of Social Strategy & Storytelling for Vogue International, having worked on Instagram’s flagship editorial team from 2013-2016, where she was Instagram’s first international hire, launching six international Instagram accounts and Instagram Stories. At Condé Nast she oversees the editorial strategy for eleven Vogue international Instagram accounts, and creating new global social programmes to elevate the Vogue international presence on visual platforms. She continues to work as a freelance community consultant and Instagram editorial strategist for clients including the Tate and BBC.

Hannah Fillis is Head of Social and Daily Content at MATCHESFASHION.COM managing twelve accounts over eight platforms, with responsibility for driving consumer engagement via innovative campaigns. She instigated the launch of The Style Social, a fully shoppable hub that showcases an edit of the best user generated content alongside social posts and daily content exclusively for the MATCHESFASHION.COM app. Hannah also contributes interviews and features for the website’s weekly digital magazine, The Style Report. She began her career in the editorial department of Vogue magazine as features assistant then progressed to digital editorial and marketing roles working for clients including Topshop, Skype and Victoria Beckham. Alongside her role at MATCHESFASHION.COM she is a guest lecturer at the London College of Fashion and University of Westminster.

Creative Visionaries Series
27 Januray - Social Media for Art & Fashion
17 February - Guide to Independent Publishing
10 March - The Art of Creative Direction

Frieze Academy offers a number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to The application deadline is 15 January 2018 and successful applicants will be notified by 19 January.

Our host venue is The London EDITION hotel.

Image: Courtesy of Juno Calypso, A Dream in Green, 2015 

Make a booking